Omnichannel Messaging Improves News and Experiences
Media and entertainment companies prioritize speed and reliability because they benefit from being the first to alert users about important news and releases. Reaching out in multiple channels is a powerful way to boost engagement and improve retention. Email digests round up top stories for longer form asynchronous communications. Push notifications are real-time messages to keep users engaged on the latest developing stories and events. SMS is a powerful way to stand out by driving subscription offers and spurring your readers to action. For mobile apps, in-app messaging to all your active users has been a powerful driver to educate users about app functionality and announce important stories. OneSignal is the best partner for media and entertainment companies to deliver relevant messages across channels to maximize your audience engagement and loyalty.